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Monday, November 15, 2010

Scott's Tour Stop!

Hola!  Today is finally the day for Scott's Blog Tour!  Woot! And remember if you want to be eligible to win a Kindle 3 or Kindle DX all you have to do is comment with your contact info!  You get one entry per blog you visit so make sure to check out all the stops along the tour!  And without further ado here's Scott!

Okay, this feels like the day where I can’t think of anything fresh to say. Hopefully, that means it will be the best post of the tour.

The whole blog tour has been one big, crazy promo idea, designed to sell books and make me rich so I can sit on a big pile of cash and go “Bwahahaha. I win!”

Except I’m not that dumb. I know it doesn’t happen that way. The only way to become an overnight sensation is to get trapped in a mine for a couple of months, have your sailboat blow off course as a teenager, get born to a Palin, or else already be rich and famous. Or at least famous.

The rest have to stay slow and steady, meeting one reader at a time. Most writers and artists have to brainstorm with creative ways to sell their books, and I’ve probably worked as hard as it as anyone, though nothing compares to JA Konrath and his 500-stop book tour where he dropped in and signed copies across the country. Now Joe doesn’t have to promote, because everyone else does it for him. (See?)

But I’ve also done some crazy stunts like giving away three of my teeth to promote They Hunger (here is Shawn, a.ka. Monster A-Go-Go, with one of them). I also rounded up a photo shoot with a real model and an ancient casket, using the gimmick of “Buy my book or I’ll kill this vampire.” I printed up about 300 slick sheets of the promo and sent it to my publisher and never heard a peep, nor saw any, so I suspect they all got recycled. A monumental fail, but fortunately I utilized (a.k.a. “exploited”) friends for most of the work so all it cost me was for the model and the printing.

I’ve tied in real-world events with my promotion, especially in relating Appalachian ghost stories and the real places that inspired my novels. As a journalist, I know a local angle sells better when you’re trying to get coverage, and “I wrote a book” simply isn’t news anymore when Aunt Gertrude and her dyslexic offspring are self-publishing. My best efforts were on The Red Church, where I wrote a monthly column series following the year-long publication process of the book. It was widely published on the Internet and in writing newsletters and the book sold like hotcakes (in fact, it’s still one of my best sellers).

I’ve posted in numerous forums, been a member of four writing organizations, and written lots of free articles. All these blog posts on the tour equal about a novel’s worth of work, which is why I am going to collect them in a book when I’m done. I’ve given blurbs, written reviews, built up a Twitter community, and participated in a number of additional blogs. I run Indie Books Blog to help newer writers get some exposure.

I’ve had a number of contests besides Kindle giveaways, and maybe I’ve given away more books than I’ve sold. I’ve created press kits for all my New York books. I turned myself into a comic book character. I’ve conducted writing workshops for schools, libraries, and writing groups, and of course have done a few hundred store signings. What does it all add up to?

You.

I don’t know which of those activities got you here, but here you are. I hope I can share a book with you and give you a Kindle.

-------------
This week’s Scott special is Disintegration, 99 cents for a limited time.

Scott Nicholson is author of 12 novels, including the thrillers As I Die Lying, Drummer Boy, Forever Never Ends, The Skull Ring,  Burial to Follow, and They Hunger. His revised novels for the U.K. Kindle are Creative Spirit, Troubled, and Solom. He’s also written four comic series, six screenplays, and more than 60 short stories. His story collections include Ashes, The First, Murdermouth: Zombie Bits, and Flowers.

To be eligible for the Kindle DX or Kindle 3, simply post a comment below with contact info. Feel free to debate and discuss the topic, but you will only be entered once per blog. Visit all the blogs on the tour and increase your odds. I’m also giving away a Kindle 3 through the tour newsletter and a Pandora’s Box of free e-books to a follower of “hauntedcomputer” on Twitter. Thanks for playing. Complete details at http://www.hauntedcomputer.com/blogtour.htm
 ---------------
I'm currently reading The Skull Ring and I have to say I am getting paranoid!  Julia's past keeps coming back to haunt her, and I'm feeling haunted too.  Every time I get in my car I look in the back seat.  O.O  Everything that keeps happening is cast as coincidences and just figments of her imagination but I keep just waiting for some creep to show up with a knife.  Like gah!  I mean I love having the crap scared out of me.  This is why I like scary movies so much.  Yet it is infinitely creepier reading a scary novel.  Can't wait to reach the end!  The anticipation is killiing me.  If you love a good scary story then you need to read it! 

A huge thanks to Scott for asking me to be apart of this tour!  Now all of you comment!  Ya know you want a Kindle!  XD

88 comments:

Inanna said...

Promo is tough - but the good news is once a reader finds you and likes you, they're usually pretty loyal! :)

inannajourney at gmail dot com

Monster A Go-Go said...

Curious you should mention that tooth of yours I won when I am just minutes away from dashing off to the dentist myself. Don't tell me you want the tooth BACK!!??!! I'm having it implanted in my own mouth!!! (Not really--but wouldn't that be a hoot? Nah---it's just a cleaning today...)

Gotta rush off.

CHEERS!

Jeff said...

Thanks for hosting today, Ky. I appreciated the yellow and white letters on the dark background, because I'm old. Oh, and with a Kindle, you don't need a bookmark! If you're old, though, you need to pay attention to where you've placed the thing because it's frustrating to have to look for it!

Scott, it sounds like whatever you are earning, you are earning it! I hope your family is extra specially patient with you. Keep plugging...

Jeff White.... whitejw@ameritech.net

sohamolina said...

I enjoyed the post. The Skull Ring sounds like my kind of book.

eddiem11@ca.rr.com

Armand said...

So far that was my favorite post, and an inspiration to the lengths another writer will go to get some readers... but it made me feel like a lazy sod when it comes to my own self-promoting...

Armand Rosamilia

armandrosamilia@gmail.com

"Highway To Hell" extreme zombie novella from Armand Rosamilia

http://rymfireebooks.com/armand.html

vickyvak said...

Great post!

vicky.vak8(at)gmail.com

cicistheories said...

Great post! I think the blog tour/kindle giveaway is working...It has been great to follow the tour (although I think I hopped on a little late) and read up on what is behind the books. It certainly has brought in at least one new reader (me) and I am looking forward to all of your books! Now, if I can't sleep at all and turn into somewhat of a paranormal myself, my family may want to speak with you!

Cheers,
Cici
cicistheories@gmail.com

Neal Hock said...

Sounds like you've been a bit busy! :P

-Neal

Riva said...

WOW - getting famous is HARD WORK!! Keep it up.

dulcibelle [at] earthlink [dot] net

Candy's Creations said...

Great post
Thanks
Candy
dragonfly1976@gmail.com

JL_Bryan said...

Self-promo is hard. I've found that this best way to stay employed, write books and promote yourself is to cut out sleep altogether. That's turning out to be a little unpleasant.

bluefrog said...

I found you on kindleboards.
I put up a review for "Disintegration" just now. I always feel silly doing that, so I hope it's ok.
Still stalking the wild kindle.

bluefrog62@yahoo.com

Randy said...

You can always share a book with me and a Kindle aint bad either.

I think any of the arts, including writing, is 80% marketing and 20% actual writing.

randymir@gmail.com

Inspired Kathy said...

Thanks for another chance to win. bkhabel at gmail dot com

Tiffany Christie said...

Thanks so much for the post. ....Tiffypoot @ (aol.com)

author Christa Polkinhorn said...

Ky, it's always a good idea to check the backseat before getting into a car, and not just because of ghosts. Seriously. And if Scott's books taught you that, all the better.
Christa
(living in Los Angeles!)
cpolkinhorn@msn.com

Karina said...

hufflepuffgrl13@yahoo.com

lorraine_lanning said...

The blog tour/Kindle giveaway is what attracted my attention, I would have never read a book in the horror/supernatural genre without it.

I now have several Scott Nickelson books and, although it's still not my genre, enjoy reading something different once in a while.

Part of it is feeling obligated and loyal. If you're going to so much trouble providing the tour/contest and writing the books, the least I can do is purchase them and read them.

It's been a fun ride!

lorraine_lanning[at]yahoo[dot[com

Books and Bane said...

I don't know what you are doing but keep doing it! I ACTUALLY read all your posts in their entirety. Really. I don't even skim... So yeah Kid, you are doing something right!!

nedsped at verizon dot net

Patty said...

This entire blog tour thing has been an amazing idea on your part...
pattyden2@aol.com

monapete said...

Great contest!

monacart32 at hotmail dot com

Katie said...

I hope you can give me a Kindle too! :)

kt1969 at comcast dot net

Estella said...

The blog/Kindle tour got me here. I have a couple of your books on my pc now.

kissinoak at frontier dot com

Weston said...

Great work Scott. Sorry to hear that this is the end, but I'm sure you are glad to have a break good luck in the future.

WakincadeATgmailDOTcom

mrlucky said...

Scott, you just hit 20 reviews! Count me in for the Kindle please!
Paul
mrluckyATcharterDOTnet

Carol said...

Hi, Scott -
Just my daily stop - not even an interesting comment to make today!

chey said...

Great post!
chey127 At hotmail dot com

Ashley (Ashley's Bookshelf) said...

Enter me please!

ashleysbookshelf@gmail.com

Cathy W said...

Thanks for another chance to win.
cjwallace43 at gmail dot com

Monster A Go-Go said...

Not that it matters, but because Scott's link to me winning his tooth did NOT work, here is another exciting (snore) to see the lucky winner of a real body part of Scott's with said body part:

http://blogs.myspace.com/index.cfm?fuseaction=blog.view&friendId=100609609&blogId=275396679

O' the joy...

HODGEPODGESPV said...

just back from pt...tired spvaughan@yahoo.com

Eric said...

It really bothers me that someone as talented as Scott has to go to such lengths to get his stories out there and to get people to know who he is. Writing is such a thing of passion that it seems almost belittling that after pouring so much heart and soul into a story, the real work is yet to begin. Don't get me wrong, I'm glad Scott is doing everything he can to find his audience as I want him and his stories to be around forever. I just don't think it's fair that he has to work so hard at it just because the publishing business is so out of whack.

calseeor (at) gmail (dot) com

booklover0226 said...

Hello.

I enjoyed the post and look forward in continuing the blog tour.

Thanks,
Tracey D
booklover0226 at gmail dot com

Jesse said...

Oh I hope you still have a copy of the promo picture. I'd love to see it! The publisher should have sent them back to you if they didn't want them. I'm sure you can find something to do with them, such as getting these signed. :)

-Jesse
conrad.jd (at) gmail (dot) com

Emily K said...

I really enjoy your books and have told other friends who are readers about them. Keep up the good work!

emilyking630 at yahoo dot com

Candace said...

I'm surprised you've managed to write up an original post for all these stops. I don't think I could ever do it. And all these posts probably add up to about a whole freaking book! lol.
candace_redinger at yahoo dot com

Dee Martin said...

funny , the last comment talked about all the blog tour posts adding up to making a book and I was just thinking that this will be an interesting experience to write about later..especially as changes to the whole landscape of what it looks like to publish a book continue to happen. You are part of that and that's a cool thing :)

deedeelm@gmail.com

Krista said...

A Kindle! Wow!
blue krista 83 @ gmaildotcom

Douglas Dorow said...

The blog tour hasn't been a catastrophe, but fun to follow. Maybe not fame, but hopefully some fun and new fans! Me for one.

dwdorow@gmail.com
ThrillersRus.blogspot.com

The Undead Rat said...

I first encountered Scott Nicholson just weeks after I joined the Horror Writers Association. I didn't join as a writer but as a librarian who wanted to learn how to better promote horror fiction.

But the HWA was so writer-oriented that I was feeling a little out of place when Scott wrote me a nice letter introducing himself and welcoming me to the HWA.

It was the only welcome I got.

He offered me copies of The Red Church and Thanks for the Flowers which I accepted, put into Noble Neighborhood Library's collection and then read.

I've added every new Scott Nicholson book to Noble's collection ever since and replaced copies of The Red Church and The Harvest when the original copies fell apart.

We've never had a copy of Scott's book stolen -- just read so much that they fell apart.

Anyway that simple introduction made me feel welcome in the HWA and it put Scott permanently on my radar.

I never thanked you for that Scott -- I'm thanking you now.

Thanks for the contest,
Greg "The Undead Rat" Fisher

theundeadrat (@) gmail (.) com

stefanie647 said...

I agree. This has been fun to follow! Indie authors don't have a promotional "norm" - they have to be constantly coming up with new, creative ways to connect with their readers... Scott, I think you have done a fabulous job at connecting with potential readers. I hope this tour brings you a hardcore little group of followers! :)

librarypat said...

Your PR campaign is one way to get your books out there and people talking. Self publishing is more work for you and I'm sure not having a major publishing house's advertising department behind your book makes promotion a concern. I have enjoyed following your blog posts, even if I haven't been able to catch them all.
I am bit surprised that more of the libraries in our region don't have your books. We are neighbors across the TN border and there is a large audience for horror and ghost stories. If I were still working at the library, I'd order them. I know the teens would love them. Of course one of the reasons I am no longer working at the library is because certain board members didn't like all the vampire books I was ordering. Of course they have no idea what teens are reading. Some people don't realize what an active market the paranormal market is.

librarypat AT comcast DOT net

donnas said...

Great post. I dont know how you manage to do it all. But we are all glad you do!

bacchus76 at myself dot com

misskallie2000 said...

Hi Scott, I am still following you. Hope my name is still on one of the Kindles..lol

misskallie2000 at yahoo dot com

Charlotte said...

Sounds like a great book! Count me in on the giveaway, please. Thank you.
iloveegypt602 at yahoo dot com

HODGEPODGESPV said...

pt was hard today and my brian is drained so comment comment comment comment comment comment comment comment comment comment comment comment comment comment comment comment comment comment comment comment comment comment comment comment comment comment (*_-) spvaughan@yahoo.com

Bibliophile said...

Still following you...
How does it feel like to be stalked by so many people?

James Rasmussen said...

Promo is hard work...and it's not so straight forward as techniques that work and techniques that don't. Two people using the same techniques in the same fashion could easily have two extremely different results...the best you can do is keep on moving forward...
P.S. I liked the 'Buy my book or I kill this vampire' approach...pity your publisher didn't pick up that ball and run with it.

jamesemr (at) gmail (dot) com

Teawench said...

I came to the tour late but I've been loving it and have discovered what sounds like a great new author. Though the more I hear about your books the more I think I have one or two stashed away with all my books (long, sad story :-P). But as soon as I'm able to get an e-reader I'm totally buying Scott Nicholson books!
teawench at gmail dot com

Barbarawr said...

I'd love to win a kindle!

Email address is in blogger profile

ylime1981 said...

Thanks!
Emily ebdye1(at)gmail(dot)com

Margay said...

For someone just starting out, who can't afford to give away a Kindle, what do you think would be the best promo/marketing campaign?

Margay1122(at)aol(dot)com

Brenda said...

Curses. Foiled again. I was collecting all your blurbs to write a book as edited by the great Brenda Wallace ;) Also, if I were to ever schedule even a 9 day blog tour, I would have to write the blogs several months in advance and edit them repeatedly or they would be total drivel. Guess I'm what you call a "polisher." All your blogs have been fun, informative, and fresh. I've noticed people taking personal pot shots at Joe Konrath, too, because he is willing to work hard and blaze those new ebook trails, and also doing so well at it. I think all your hard work, courage, and huge talent deserves success. Thanks for sharing, Scott
varbonoff22 at cox dot net

deanna said...

I would LOVE a Kindle DX. Thanks for the opportunity to win one! :)

P.S. Click on my name for my contact info. ;)

Rabid Fox said...

This blog tour has been absolutely nuts. I'm surprised you haven't collapsed from terminal CTS. Keep at it, man.

therabidfox[at]gmail.com

lauralynnelliott said...

I think figuring out how to promote yourself it the hardest part of being an author. We just want to write. I found you on Zoe Winters' blog and that's how some people have found me. So that's probably the easiest marketing strategy...comment on other people's blogs. See, like I'm doing here. LOL

lauralynnelliott@yahoo.com

Cathy M said...

I don't know how you do it, Scott, but I learn something new with every blog post.


caity_mack@yahoo dot com

Dale said...

Promotion definitely takes a lot of work. A person could easily make it a full time job.

BTW - loved the Red Church articles.

dalelmurphy(at)gravesidetales(dot)com

Joseph said...

Love it!

josephafisch@gmail.com

Joe F.

author Scott Nicholson said...

Dale, yes, promo is a full-time job and so is writing and so is my full-time job. Sleep?

@rabid I have made a few errors here and there but determined to plow tot he finish line

@brenda I started out a week ahead but life caught up with me...

@library pat major publishers don't advertise unless it's going to be a bestseller in advance

@jesse thos epromo pictures will be used later in the tour.

Scott

Sharon S. said...

I hope all this work pays off for you :) You got me through this blog tour. And The Red Church is a wonderful read. I have recommend it to my dad.

byonge said...

I think the blog tour is a pretty good promo. I still read the newspaper reviews like New York Times Book Review. Sometimes the home page at amazon has a book that interests me. Amazon leads me around based upon books I've looked at or purchased. That can work well, but it all depends on the geeks at Amazon. I think you complete the blog tour and then find another way to promote that reaches yet another set of readers.

byonge@lonepinetv.com

Nanny said...

Oh my god the stuff I've done to promote my books is crazy! Not to mention money spent. As an author you really have to sell yourself.

nmreviews@gmail.com

Bev said...

You gave away three of your teeth?? Did you tick off the tooth fairy or something?

Write2Bev@gmail.com

Kristie said...

Promoting and getting - and keeping - new readers is the hard part. We have the same issue here at the library. How to get and keep new members and increase program attendance. If you already come here - we've got covered, but new people not so much. Sigh. kristiedonelson(at)gmail(dot)com

hendy said...

Good Luck Scott with everything, promotions seems like a full time job aside from the writing-hopefully it will all pay off.
hmhenderson AT yahoo DOT com

flutterby said...

do you ever get tired of doing the promo thing?

stephanie(.)pridgen(@)gmail(.)com

Mommy Dearest said...

Thanks for all you do Scott! I hope it all pays off for you in a big way! I'd love for you to give me a Kindle too :)
emily_erickson@yahoo.com

stacey said...

I don't know what kindle to get do you think I need the wireless just because I have Wireless Clearwire Enternet Servise does Enyone Know ?it is my Pricy.
For give the spelling Never could spell good.does not efect the Reading Witch i have know troble doing.
From stacey
sasluvbooks(at)yahoo.com

Hank Brown said...

The giveaway tactic must really work. After all, I'm following this blog tour like a stalking vulture, and I don't have time for that (in fact, I should be at work now).

What do I have to give away? Miscellaneous auto parts...old malfunctioning laptops...an RCA select-a-vision collection...

Twitter: MachineTrooper

Diana said...

Thanks for another chance to win.

Andrea I said...

I hope you have great sales with all this promotion.

andrea.infinger@gmail.com

Onge said...

Awesome post as usual. I would have liked to see the vampire poster! Hehe. Thanks for the chance for a kindle.
chickenherder@hotmail.com

Jess (The Cozy Reader) said...

You've been a very busy guy! I wish I had a bit more time to do as many wonderful things as you've succeed in doing. Right now I'm just going to cruise through this pregnancy and then enjoy my new little one in a few months. Once I get through that transition who knows what I might take on next!

thecozyreader @ gmail.com

stacythemagnificentmommy said...

yeah, i think i prefer my little no rich no famous no palin ;0) life.

hancoci_s at msn dot com

Doreen said...

Still desiring a Kindle very much!! :) Thanks for the chance!

purposedrivenlife4you at gmail dot com

Ima said...

Lovin this blog tour!

dreamer dot ima at gmail dot com

Pink Panther said...

Thanks for the lovely post! :)
You can reach me at luvpinkpanther@gmail.com

JC Phelps said...

Really nice post! Marketing is not easy - especially for self published authors. Your comment about "I wrote a book" certain is not enough, to my dismay.

Thanks for all the great posts!

authorjcphelps@yahoo.com

LaQ said...

I could never have come up with as many posts as you've done on this tour! Congrats!
Count me in.. lol

LaQuiet(at)gmail(dot)com

jpearson said...

I think this has been a great idea and am thrilled i have stumbled upon scott nicholson.....i.pearson@comcast.net

Tina12312 said...

I have been enjoying this tour so much and can't say enough how I love Scott's books! It would be wonderful to read them on my very own Kindle too! Thank you!

HODGEPODGESPV said...

poop....no fun photo! spvaughan@yahoo.com

dor said...

Another stop and another fine post.
dorcontest at gmail dot com

Miss Delirious said...

wow YELLOW!

gem.wood@gmail.com

author Scott Nicholson said...

Entries capped at 85 here, thanks and good luck!

@Tina, Julie I am glad you are having fun, that's the main goal here.

@Stephanie, JC, Hendy to me, it's about being passionate about your work without being a pest. This is my life...

@Jess there are very few excuses I will accept but pregnancy happens to top the list!

@Stacey you should be fine with the $139 Kindle 3 as long as you don't travel a lot

@hank the blog tour requires less time than your average episode

Scott

jessica said...

I think that we all feel like our hard work doesn't get us to where we want it to. promotional ideas that we think are so awesome, other don't think so.

jessangil at gmail dot com

-Jessica

A.P. Fuchs said...

Wonderful variety in your promoting, Scott. And that’s really the key, isn’t it? Coming at this book promotion thing from all angles. Why? Because readers come from all angles. Sure, some promoting techniques work better than others, but my philosophy has always been to use every technique possible and only discard the ones that have proven themselves to be a waste of time.

Simply having a Facebook page or even a website doesn’t cut it anymore. You got to plug, plug, plug your book at every opportunity. Sometimes it pays off right away, other times it takes awhile, but in the end, you get to share your stuff with readers and, ultimately, that’s what this storytelling thing is all about--The reader.

Coscomentertainment [at] gmail [dot] com

www.canisterx.com

POSSESSION OF THE DEAD and ZOMBIE FIGHT NIGHT (and others) at the Amazon Kindle store. Grab your copies here!